Find your trim (FYT) is a directory website/app of Afro-Caribbean barbershops in London with plans to expand its reach to other cities in the United Kingdom. Users are able to search on the website/app for barbershops by location or rating but also leave feedback on the cost, waiting time, hygiene and decor. "Find Your Trim" aims to remove the ambiguity Afro-Caribbeans have when finding a new barbershop but also to raise the standard of the barbershops too.
In order to achieve this approach, I was asked to design a fresh logo based on hand-lettering style while mentioning the target audience on it too. In addition, the client was interested in adding a barber's element, like a basic tool, so a razor cut combined with the letters completed the final logo.